¿Boost App Downloads? Promo Video Protocols In Emails

by Editorial Team 54 views
Iklan Headers

Hey guys! Let's talk about a cool idea to skyrocket our app downloads and give our users a little extra value. We're going to add a sweet promotional footer to the emails that go out when an agency prints a label. You know, those emails that include the order PDF and tracking link? Yep, we're talking about those! The goal is to get people to download our app by showing off some awesome content like video protocols for in-salon treatments and detailed product info. This is a solid way to make sure our clients know the value we provide, so let's get into the details!

The Grand Plan: Why We're Doing This

So, what's the big picture here? We want to see more people using our app, NestoApp! It's all about making it easier for our customers to access all the great features we offer. We also want to highlight what makes our app special, like those cool video protocols and in-depth product sheets. Finally, we'll keep the message fresh by showing off the latest video protocol we've published. That way, people will always have a reason to check it out. Pretty neat, right?

This is all about providing value and encouraging engagement. By offering useful information and tutorials in the form of video protocols, we can significantly increase app downloads and boost user engagement. Think of it as a win-win: users get valuable content, and we get more app users. Easy peasy!

What's in the Promotional Footer?

Alright, let's break down the promotional footer itself. We want it to be eye-catching and informative. Here's what we're thinking:

Main Message (Marketing Copy)

We'll kick things off with a punchy message to grab attention:

🎬 Have you seen our in-salon treatment video protocols? Access step-by-step tutorials, detailed product information, and much more. All in our free app!

This is designed to be short, sweet, and to the point. It highlights the main benefit of the app (the video protocols) and encourages people to download it.

Elements to Show

Now, let's get into the elements. These are the things that will actually be in the footer:

  1. Attractive Title with a call to action. We want something that's engaging and tells people what to do. Something that catches the eye and invites interaction. Easy to grab their attention!
  2. Thumbnail of the latest video protocol (YouTube cover image). A picture is worth a thousand words, so we're using a thumbnail to showcase our latest video protocol. This will be an image directly from YouTube, so it's instantly recognizable and intriguing.
  3. Video title or the beginning of the description. A little text to give people a taste of what the video is about. It adds context and further entices the user.
  4. Download button/link to the app in Google Play. A big, obvious button that makes it super easy for people to download the app. We want to make sure it's as user-friendly as possible!
  5. Text link as a fallback (for Outlook, which blocks images). Because not all email clients are created equal, we'll include a plain text link as a backup. This ensures that even if images are blocked, users can still access the app.

This combination of elements is designed to be engaging, informative, and super easy for users to take action. It's all about making it easy for people to discover and download the app!

Tech Specs: Getting it Done

Now, let's dive into the tech side of things. We want this to work flawlessly, so here are the details:

Video Protocol Queries

We'll use a SQL query to fetch the latest video protocol: SELECT TOP 1 VideoId, Title, Description FROM Videos WHERE EsUnProtocolo = 1 ORDER BY Id DESC. This ensures that we always show the newest video protocols. This query will grab the necessary information from our database.

YouTube Thumbnail URL

We'll create a URL for the YouTube thumbnail using this format: https://img.youtube.com/vi/{VideoId}/mqdefault.jpg. The mqdefault part means we'll get a 320x180px image, which is a good size for emails. This makes it easy to incorporate the thumbnails into the email design.

Email Client Compatibility

We'll be sure to make the design compatible with all the major email clients, like Gmail and Outlook.

Here are the things we'll keep in mind:

  • HTML Table Design: We will be using HTML tables to structure the design (no CSS grid or flexbox). This ensures better compatibility across different email clients.
  • Inline Styles: We'll use inline styles (no external style sheets) to ensure the styles are applied correctly.
  • Safe Colors and Standard Fonts: We'll use safe colors and standard fonts to ensure the email looks good on any device.
  • Maximum Width ~600px: We'll keep the design's maximum width around 600px for mobile devices. This makes the email easy to view on smaller screens.
  • Alt Text for All Images: We'll add alt text to all images to ensure the text is displayed if the images don't load.
  • Text Link Fallback: We'll use a text link fallback when images are blocked to ensure users can still find the video protocol.

Location

The footer will be added to the agency label email. We'll look for this in GestorEnviosAgencia or similar to find the correct location in the code.

Future-Proofing: Looking Ahead

We're not just stopping here! We have a plan to make this even better in the future:

Personalization

The goal is to design the code so we can:

  • Personalize the video protocol based on the products the client buys the most.
  • Find video protocols related to the product families/groups in the order.
  • Show the most relevant video protocol to the customer.

Suggested Method

We will create a method called ObtenerVideoprotocoloParaCorreo(string client = null). Right now, it will return the latest one. But eventually, it will receive a client and return a personalized video protocol. This ensures that the code is set up for future scalability.

Acceptance Criteria: How We'll Know It's Done

We'll know we've nailed it when the following criteria are met:

  • [x] Promotional footer is visible in agency label emails.
  • [x] It shows a thumbnail of the latest video protocol from the Videos table.
  • [x] The design is compatible with Gmail and Outlook.
  • [x] It includes a text link as a fallback.
  • [x] It doesn't end up in SPAM (avoiding spam trigger words, proper text/image balance).
  • [x] The code is ready for future personalization by client.

These criteria guarantee that the promo is correctly set up, user-friendly, and delivers the intended value.

Extra Notes: Important Details

  • This footer will be active all year round (it’s not seasonal like the 347 promo).
  • For an example of how the presentation will look, check out the Videos tab in the Products view.
  • Related issue: #72 (347 promo in invoice emails).

By following these plans, we're building a promotion that boosts our app downloads. So let's make this happen and help our clients discover all the awesome features our app has to offer. This will be another step to make our app more user-friendly and useful to our clients!